A Hooked Framework Approach to Drive User Retention & Conversion in Nykaa Fashion App 💡, by Azhar Uddin

What if Nykaa wants to add story/reel feature to help brands promote latest/upcoming products in their app?🤔 How they might do it? Here is…
This project is part of the 48-hour Product Design Challenge. Actually 48+48 hour for me…😅 Yes, because I was part of the volunteer team of this event. Okay, let’s come back to the topic. In this…

The Hooked Model: 4 Steps to Manufacture Desire - Nir Eyal

Nir Eyal's Hooked Model

Azhar Uddin on LinkedIn: #wpdc2023 #pdcapr2023 #productdesignchallenge #uxmpdc #ux

Tired of returns and exchanges while shopping clothes online? 🤷‍♂️, by Chaitanya Gaddamwar

The Hook Model: Retain Users by Creating Habit-Forming Products

Azhar Uddin on LinkedIn: 48 hour Product Design Challenge

Hooked: How to Build Habit-Forming Products - Nir Eyal

Successful Customer Acquisition - FasterCapital

PDF) Drivers of successful luxury fashion brand extensions: cases of complement and transfer extensions

UX Case Study — An attempt to redesign Nykaa's streaming and improve DAU (Daily Active Users) and ACV (Average Cart Value) in 48 hours, by Gaurav