Adding Memphis doesn't make much sense for the Big 12, Brett Yormark

Big 12's Brett Yormark had “knot in stomach” about expansion

Brett Yormark says Big 12 looks to 'positively disrupt' as brand evolves, expansion possibilities remain open

Big 12 Commissioner wants programs around the country to know: 'We are open for business

History of the Big 12 Conference - Wikipedia

Big 12 has plenty to celebrate heading into 2023 season

Reports: Big 12 officials met with Memphis about potentially joining conference

Is the Big 12 Serious About Expansion with Memphis?!

Brett Yormark Gets FRONT ROW SEAT For AWFUL Big 12 Officiating

Big 12's New Commissioner Knows the Score - Sports Illustrated

Behind the scenes of Brett Yormark's yearlong push to get the Big 12 to 16 - The Athletic

The Big 12's Brett Yormark bet: Why a pivotal commissioner search ended in surprise - The Athletic

Big 12 expansion: Can Brett Yormark and the league add some splash?

Thamel] Sources: Gonzaga AD Chris Standiford met with Big 12 Commissioner Brett Yormark in person in Texas last week about Gonzaga potentially joining the Big 12. This is part of broader discussions

Brett Yormark Denies Big 12/Memphis Rumors - outkick