Ajio Marketing Strategy & Marketing Mix (4Ps)
Marketing Strategy of Ajio analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Ajio Marketing Strategy & Mix covers its product, pricing, advertising & distribution strategies. It also consists of Service Mix (Process, People, Physical Evidence) strategies.
PDF) Study and Analysis of Marketing Mix Strategies Using 4Ps Approach
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