American Eagle's #Aerieman Campaign Was Super Awkward April Fool's

But the brand is serious about not retouching its half-naked male models.

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

American Eagle April Fools Aerie Men Campaign

Aerie's Male Body-Positivity Ads Were an April Fools Joke

Aerie April Fooled us with their male body positivity ads

It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles

Aerie Admits #AerieMAN Campaign Was An April Fools Joke And Not A Lot Of People Think That's Funny

That American Eagle underwear ad was a confusing hoax

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Aerie's Male Body-Positivity Ads Were an April Fools Joke

It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles

American Eagle thinks male body image is a joke

Aerie's Male Body-Positivity Ads Were an April Fools Joke