Why Lululemon And Other Apparel Brands Entering Tennis Shifts The Sponsorship Landscape

To attract more consumers, companies that haven’t before sponsored tennis players—or crafted tennis apparel—have spent the last few years entering the tennis world.

Fashion Island adds luxe boutique The Celect, shifts Ivivva and

Eugenio Kettelsen on LinkedIn: Michael Russell explains 'Taylor Fritz tennis', preparing for Novak…

Grand Slam Tennis Tours

Sports Apparel Market Size, Share, Trends Analysis

Retail Insider the magazine Issue four by retailinsider - Issuu

Jason Maglantay on LinkedIn: Why a sports-first marketing strategy will provide brands with long-term…

Kevin B. Small on LinkedIn: Why Delta is investing in SkyMiles loyalty marketing for the first time

Kevin B. Small on LinkedIn: Shoppable TV—what marketers need to know about streaming's hottest ad…

How Lululemon Dominated the Athleisure Category

Do Olympic sponsorship deals work? Experts weigh in - BNN Bloomberg

Inside Lululemon's Unconventional Influencer Network - Fashionista