Building A Better Bra Market: The H+ Cup Conundrum

The H+ cup bra market is challenging for all: consumers, retailers, and designers. So what can customers do to show their support of this particular market?

Vanity Fair Women's Illumination Full Figure Zoned-in Support Bra, Lightly Lined Cups up to DD, Underwire - Wild Berry, 36C : : Clothing, Shoes & Accessories

The art of creating bras in large sizes

Vanity Fair Illumination Zoned-in Support Bra, 42C, Blue Willow at

Bra Making Materials, Part 1: Large Busts

Vanity Fair Women's Illumination Full Figure Zoned-in Support Bra, Lightly Lined Cups up to DD, Underwire - Wild Berry, 36C : : Clothing, Shoes & Accessories

The art of creating bras in large sizes

Bra inspiration reality check for large band/ large cup sizes.

, Push-up padding adds 2 cup sizes for maximum lift, Underwire cups, Fully adjustable straps

Victoria's Secret Bombshell Add-2-Cups Push-Up Bra

Seamless Super Push-up Bra - Pink - Ladies

Development of fully fashioned knitted spacer fabric bra cup: one-step production from yarn - ScienceDirect

Wild Blooms Non Wired Total Support Bra B-H, M&S Collection

The art of creating bras in large sizes