The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding

Discover the critical role of design in rebranding through the lens of J.C. Penney

JC Penney, Retail Management Project

15 brands that were ruined by poor decisions

The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

JCPenney Logo: When Brand Identity Changes Can Do Harm

JC Penney's Epic Rebranding Fail

Adhesive Advertising: The Sticky Side of Promoting Your Brand - Time for Designs

JCPenney Has Had a Dramatic Decline: History in Photos

The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

J.C. Penney's Long, Slow Decline to Bankruptcy

The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

JCPenney and Bold Insights on Its Dying Business Model

A Re-branding Fiasco: Lessons from JCPenney

JCPenney Bankruptcy: The Top Reasons It Failed

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)