Chart: Gen Z: The More Sober Generation

This chart shows the share of U.S. respondents who regularly consume the following types of alcohol, by generation (in percent).

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Gen Z: The Sober Curious Generation

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Chart: Gen Z: The More Sober Generation

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GEN Z'S INTEREST IN THE SOBER CURIOUS MOVEMENT INCREASES 53%, FROM 2023 TO 2024, ACCORDING TO A NEW NCSOLUTIONS ANALYSIS

Dry January Statistics & Trends