Chico's FAS, Inc. - Chico's FAS' Intimate Apparel Brand, Soma, Debuts on QVC
The popular Vanishing collection sold out Chico's FAS' (NYSE: CHS) intimate apparel brand, Soma, successfully debuted with multi-platform retailer QVC ® on Saturday, May 5 during the "AM Style" broadcast with guest Jene Luciani. The broadcast featured Soma's Vanishing Back bra and Vanishing Edge panty in an exclusive 5-pack assortment. The debut was extremely successful and both items quickly sold out. "QVC has tremendous reach across broadcast, social, digital and live-streaming channels that we expect will help us drive new customer acquisition and increase brand awareness and consideration," said Mary van Praag, President, Soma. "We are excited about our relationship with QVC and believe this new channel of business has strong potential for long-term growth." The Company stated that Soma and QVC have plans for additional appearances this year, featuring products from its Vanishing, Embraceable and Cool Nights collections. With over 270 boutiques nationwide and an outsized
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