Marketing Management (MindTap Course List) by Dawn Iacobucci
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Cengage Learning, 2021. Paperback. New. 6th edition. 336 pages. 9.10x7.30x0.60 inches.
New. Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles…
Cengage Learning, 2021-08-02. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking
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Marketing Management (MindTap Course List): Iacobucci, Dawn: 9780357635087: : Books
Marketing Management (Mindtap Cours, Iacobucci, Dawn 9780357635087