Maidenform Launches First-Ever Sport Bra Collection

Remember when Eva Herzigová's bra reportedly caused a car pile up?

Bra - Wikipedia

Maidenform Uses Augmented Reality To Debut New Brand 05/30/2012

Yellowberry Girls' Ultimate Full Coverage Cotton First Bra With Convertible And Adjustable Straps - X Small, Beige : Target

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Living Intimately with Wacoal

Steve Bratspies on LinkedIn: Maidenform M Is Rewriting The Book on Bras

Maidenform Makes it Simple With the ADJUSTS-TO-ME™ Collection With Patent Pending Technology

As the World Cup gets underway, a look at the history of the sports bra : NPR