BIBA India Fashion Marketing Strategy - Indian Ethnic Brand Management

How did the campaign #ChangeIsBeautiful really disrupt the fashion industry ? What were the key insights behind the campaign & the marketing goals? What is

Biba's Digital Marketing Strategies : A Detailed case study

Biba Girls Setting Trends In Ethnic Wear

BIBA by Rutvi Mistry on Prezi

Jagged With Jasravee : Cutting-Edge Marketing

Publicis India bags the Biba account, Advertising

Apparel The Ethnic Boom - BW Businessworld

Biba Apparels eyeing 8 percent market share in ethnic wear with expanded distribution

Jagged With Jasravee : Cutting-Edge Marketing

Biba ties up with Publicis India for communications

Retail India News: BIBA Introduces 'Har Nazar Mein Kuch Naya - Indian Retailer