George at Asda launches new 'basics' range but fans think the models look like inmates - Bedfordshire Live

It's probably not the response the clothing brand was expecting

George at Asda launches premium collection

George at Asda launches an adapted clothing collection

George at Asda praised for using 'real woman' to model lingerie - Liverpool Echo

George at Asda news and archive

George at Asda reduces suppliers to boost growth - Retail Gazette

Vogue editor raves about George at Asda coat as supermarket brands are on the rise

George at Asda praised for using 'real woman' to model lingerie - Liverpool Echo

George at Asda launches new 'basics' range but fans think the models look like inmates - Bedfordshire Live

Hope Woolston - Bedfordshire Live Online

Portas Review: How towns are doing a decade on from project aiming to save Britain's high streets

George at Asda: Shoppers in awe of model who 'looks great in everything' - Bedfordshire Live

Vogue editor raves about George at Asda coat as supermarket brands are on the rise

George at Asda launches first elevated fashion collection

George at Asda: Arrive Like You Mean It commercial