Guns and corsets: Firearms industry strikes gold marketing to women
Entrepreneur and fashion designer Anna Taylor is trying to bring back the corset -- not to revive Victorian lingerie but to give women a place to carry their handguns. "I don't know that the corset's ever been out of fashion, but it's never been so useful," Taylor said in Las Vegas at this year's SHOT Show, the largest trade show for the firearms industry. Gun sales have declined since peaking in 2016, with companies like Remington Outdoor Company Inc going through bankruptcy reorganization last year, but the women's share of the market has been growing.
Entrepreneur and fashion designer Anna Taylor is trying to bring back the corset -- not to revive Victorian lingerie but to give women a place to carry their handguns. I don't know that the corset's ever been out of fashion, but it's never been so useful, Taylor said in Las Vegas at this year's SHOT Show, the largest trade show for the firearms industry. Gun sales have declined since peaking in 2016, with companies like Remington Outdoor Company Inc going through bankruptcy reorganization last year, but the women's share of the market has been growing.
Entrepreneur and fashion designer Anna Taylor is trying to bring back the corset -- not to revive Victorian lingerie but to give women a place to carry their
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Guns and corsets: Firearms industry strikes gold marketing to women