Head-to-Head in the US Underwear Market: Aerie vs. Victoria's

Aerie is a relative newcomer to the US underwear market that is challenging the dominance of Victoria’s Secret. Learn about these two retailers’ revenues, operating margins, customer demographics and environmental, business expansion strategies, digital strategies and environmental, social and governance (ESG) initiatives.

The Fall of Victoria's Secret and the Rise of Aerie Was Inevitable, by Avey En, The Virago

Victoria's Secret Knows It Has A Problem, But Does It Have Time To Fix It?

Victoria's Secret: Assortment analysis sheds light on paths to renewed success

The Underwear Company That's Better Than Aerie and Victoria's Secret — Sua

The 2018 Victoria's Secret fashion show won't save the failing brand

Target tries to capitalize on Victoria's Secret's struggles

Bad Christmas for Victoria's Secret means more store closings ahead - The San Diego Union-Tribune

Victoria's Secret, Pink, and Aerie: Compared in Photos

Victoria's Secret's top competitor just released a lingerie ad that's unlike anything else we've seen from a major retailer

Case Study: How Aerie won Gen Z and Victoria's Secret's market share - Glossy

Soter: Is the Lingerie Industry Still Sexist? - The Daily Utah Chronicle

Victoria's Secret Overhauls Its Racy Fashion Catwalk in the Company's Latest Move to Be Inclusive