Tommy Hilfiger : Fashion Branding Strategies in USA and China
ABSTRACT This article carrie out a case study of American fashion brand: Tommy Hilfiger and compared the differences of its brand strategies between the United States and China. This article analyzed its brand personality through SWOT Analysis Model.
Brand History - Tommy Hilfiger, tommy hilfiger
Tommy Hilfiger Closes Flagship Store in New York, tommy usa
PVH to Acquire Tommy Hilfiger China
Tommy Hilfiger : Fashion Branding Strategies in USA and China
How High-End Brands Leverage Chinese Social Media During Fashion Week
Tommy Hilfiger Accelerates Sustainability Journey With Ambitious Make It Possible Program
Tommy Hilfiger : Fashion Branding Strategies in USA and China
Tommy Hilfiger
TOMMY HILFIGER TO CELEBRATE 30TH ANNIVERSARY WITH EXCLUSIVE FASHION SHOW AND NEW STORE OPENING IN BEIJING, CHINA