Feminine hygiene: How $20 billion industry disrupted by Modibodi undies

The best innovations are simple and multi-million-dollar underwear brand Modibodi has triggered the disruption of a 20-billion-dollar global industry.

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Feminine hygiene: How $20 billion industry disrupted by Modibodi undies

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Modibodi is revolutionising women's underwear after 2 years in the lab