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6IXTY8IGHT CEO Jacqueline Porje eyes Asean expansion for the lingerie market

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Description

At first glance, lingerie brand 6IXTY8IGHT’s retail store will draw you in with its pink facade, serving as a visual anchor. Its neonlight signages, with quirky quotes would make you want to whip out your phone for a quick snap; these are just the little details that will attract millennials. 6IXTY8IGHT was actually founded 2002 in Paris, by French lingerie designer, Marie Destombe, and Swedish business man, Erik Ryd. In the year 2003, Eric set up headquarters in Hong Kong, and launched the brand's first store in Beijing.
At first glance, lingerie brand 6IXTY8IGHT’s retail store will draw you in with its pink facade, serving as a visual anchor. Its neonlight signages, with quirky quotes would make you want to whip out your phone for a quick snap; these are just the little details that will attract millennials. 6IXTY8IGHT was actually founded 2002 in Paris, by French lingerie designer, Marie Destombe, and Swedish business man, Erik Ryd. In the year 2003, Eric set up headquarters in Hong Kong, and launched the brand's first store in Beijing.
At first glance, lingerie brand 6IXTY8IGHT’s retail store will draw you in with its pink facade, serving as a visual anchor. Its neonlight signages, with