Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should Duplicate

Lululemon’s popup event converted bargain bin shoppers who were buying dupes online into high-end, luxury legging brand ambassadors.

Lululemon to Swap 'Dupe' Leggings for Align Ones - Yahoo Sports

Leggings That Are Like Lululemon - PureWow

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Align Legging Dupe Best Alternatives to the Align Pant - Schimiggy

How lululemon solved dupe leggings

Lululemon's Sustainable Strategy Against Dupes

Optimizing Your Funnel: The Top Must-Have Integrations for a Seamless Funnel

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Melissa Litchfield Social Ads & Funnels(@litchfieldmedia) • Instagram 사진 및 동영상

Lululemon's brilliant dupe strategy should be duplicated by all brands

Lululemon offers free Align leggings at first 'dupe swap