Maikai Group

Maikai is a purpose-led social venture on a mission to ignite change for a better world. Guided by the UN Global Goals, we are mobilising a sports-led ecosystem of authentic individuals, dedicated to delivering meaningful and lasting impact. We do this in a number of ways: Building campaigns that amplify positive impact against the world’s most pressing issues Working with elite athletes and sports to find their authentic voice to amplify positive impact Running global citizenship programs which help athletes and brands achieve their purpose objectives Enabling brands to deliver their purpose and sponsorship strategies in a sustained way Developing impact messaging that will trigger behaviour change and collective action Convening an ecosystem of leading experts, academics, and innovators to solve impact challenges Providing the right measurement frameworks for sustained impact around our pillars of change

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