Fury as Matalan sells padded bras to pre-teen girls

The bras, which have already sold out in some sizes, are designed to give the appearance of a developed bosom to pre-teen girls.

Sure to flatter bigger busts, say hello to this versatile trio of bras. Featuring soft and supportive padding, the bras come with underwiring, back

3 Pack DD+ Plain & Spot Mesh Padded Bras

Fury as Matalan sells padded bras to pre-teen girls

3 Pack DD+ Nude Non Padded Bras - Matalan

Let Girls be Girls campaign

SIAEYINFY 5 Pack Girls Padded Training Bras，Fit for 10-16 Years Teen Girls Thin Cotton Breathable Sports Bra Wire Free Push up Running Bra Solid : : Clothing, Shoes & Accessories

Matalan slammed for selling 'sexualised' padded plunge bra for girls aged 13 and under – The Sun

Parents outraged at Matalan for selling padded bras for young girls

Athleta Girl All Day Bra

Matalan Slammed for Selling Sexualized Padded Plunge Bra for Girls 13-years-old and Under