Victoria's Secret acquires Adore Me for $400 million to fuel comeback
The acquisition will allow Victoria’s Secret to tap into Adore Me’s digital fluency and Gen Z consumer base as it navigates a rebranding and comeback attempt.
Victoria's Secret acquires Adore Me in a US$400m deal - Just Style
Victoria's Secret-Adore Me deal worth $400 million - Columbus Business First
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Victoria's Secret buys online intimates brand Adore Me - New York Business Journal
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