How True & Co.'s Michelle Lam Found What Women Want in a Bra

Using science to find a bra that fits

JCK 2023 Summer Issue by JCK Magazine - Issuu

True&Co. Founder Michelle Lam on What She Desires and Requires

Nylon - August 2015 by Lawrence Ambrocio - Issuu

Engineering The Perfect Big-Data Bra

Victoria's Secret names new Angels, but has “sexy” already taken flight?

True&Co. FundersClub

Michelle Lam of True&Co.

How True & Co. Modernized the Bra Shopping Experience - Racked

If Fashion Startups Value Innovation, Why Are There So Few Plus-Size Options? - Vox

Victoria's Secret names new Angels, but has “sexy” already taken flight?

The Technophile Who Started a Bra Revolution

True & Co. Debuts Mobile Try-On Truck