Morphe's Jeffree Star split shows high risk of reliance on influencers

Now that cosmetics giant Morphe has officially cut ties with beauty mega-influencer Jeffree Star, many are asking in hindsight why it took so long. 

Morphe's decline should be a warning to brands who fail to take action when influencer scandals break - CORQ

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Morphe Cuts Ties with Jeffree Star

Jeffree Star - Makeup

Jeffree Star - Tools & accessories

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WHEN AN INFLUENCER GOES ROGUE ON A BRAND: MORPHE CUTTING TIES WITH JEFFREE STAR

Jeffree Star Talks Expanding His Collab With Morphe - PAPER Magazine

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Morphe Closing All US Stores After Failed Bet on Jeffree Star, James Charles - Bloomberg