Why Lululemon's New In-Store Restaurant Will Succeed, While Others

Food can be an important part of a retailer’s in store experience, but just because consumers like to eat does not mean that consumers will want to eat at a retailer
Food can be an important part of a retailer’s in store experience, but just because consumers like to eat does not mean that consumers will want to eat at a retailer's store. A side-by-side analysis of the recent introductions of food by Lululemon and Crate & Barrel illustrates this point.

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