Reebok New Owner Is ABG. Analysts Predict What's Next for the Brand.

Reebok's new owners Authentic Brands Group plan to ramp up sales through licensing deals. Analysts worry about the future of the brand.

Authentic Brands Group plans to let Reebok be Reebok after acquisition

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Adidas sells Reebok to Authentic Brands for $2.5 billion

Adidas ends Reebok era with $2.5 bln sale to Authentic Brands

Authentic Brands pumps up portfolio with $2.5bn Reebok acquisition

25,915 Days: How Reebok Inspired People to Live Life to the Fullest, by Gillian Setiawan, Marketing in the Age of Digital

Krinsky Named CEO of Reebok as Brand's Chief Joins ABG Leadership - Retail TouchPoints

Authentic Brands Officially Acquires Reebok From adidas

Shaq Set to Lead Reebok Basketball into the Future - Sports Illustrated FanNation Kicks News, Analysis and More

Authentic Brands Group Finalizes Acquisition of Reebok

Reebok Turns to Midcentury Modern Furniture for Inspiration