Crisis PR: Lessons From Zara Ad Campaign That Critics Said

In December of 2023, the fashion brand Zara found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. Here’s a look at the crisis and what businesses can learn from Zara's high-profile mistakes.

Zara doubles down on ad resembling Gaza victims: Could this end the brand?

When 'Thoughts and Prayers' are Not Enough: Why it's Time to Humanize Crisis Statements - PRNEWS

Zara's Gaza Gaffe: Silence Speaks Volumes, and Hurts Even More - MARKETING Magazine Asia

Farris Marketing on LinkedIn: Farris Marketing was proud to produce the WRTA Art On The Move Campaign…

How Zara could have avoided controversial campaign claimed to resemble Gaza

How Zara could have avoided controversial campaign claimed to resemble Gaza

The Biggest Brand Fails of 2023: Lessons Learned for Marketers - Personal Branding Blog

Igniyte (@Igniyte) / X

Zara Removes Campaign After Critics Call It Insensitive to Israel-Hamas War - The New York Times

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How Zara could have avoided controversial campaign claimed to resemble Gaza

What is Zara's marketing strategy?