Lingerie brand Playtex rebrand targets over-50s
Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.
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Lingerie Insight - September 2011 by XXX DW Releasers Extra Torrent, PDF, Fashion
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Playtex alters strategy to target 50-something women
New Collection of Lingerie and bra
New Collection of Lingerie and bra
New Collection of Lingerie and bra
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