Yoga guru Baba Ramdev and Patanjali Ayurved make for a winning
The ‘brand’value of Baba Ramdev and Patanjali Ayurved Ltd are closely entwined. In fact, they are one and the same.
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Yoga guru Baba Ramdev and Patanjali Ayurved make for a winning brand: Here's why – Firstpost
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How the Indian Yoga Guru Baba Ramdev founded Patanjali which is
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Fortune India: Business News, Strategy, Finance and Corporate Insight
Patanjali Case Study, PDF, Jeans