Should You Brand Your Family Business? Evidence from Research and
Touting its family ownership may help a firm impress some stakeholders, but may deter others. The family must be strategic in its branding efforts.
Differentiation Through Family Business Brands - FFI Practitioner
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Claudia BINZ ASTRACHAN, Lecturer, PhD, Lucerne University of Applied Sciences and Arts, Luzern, HSLU, Department of Business Administration
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The selected characteristics of the 500 largest family businesses in
How Family Business Branding Impacts Consumer Perception
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Claudia BINZ ASTRACHAN, Lecturer, PhD, Lucerne University of Applied Sciences and Arts, Luzern, HSLU, Department of Business Administration
How Family Firms Help Non-Family Employees Feel Like Family
Administrative Sciences, Free Full-Text
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Brand Identity: What It Is and How To Build One