DBApparel UK hired Sixty to promote lingerie brand Playtex to
DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.
Lingerie Insight May 2012, PDF, Bra
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Elis threatens hostile takeover of UK rival Berendsen
Playtex Brand History
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Lingerie brand Playtex rebrand targets over-50s
Hanesbrands to buy France's DBApparel to expand in Europe
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Lingerie brand Agent Provocateur could be heading for administration, Business
Banned ads and Olympic product design: how Heist is shaking up the lingerie market
Lingerie Insight May 2012, PDF, Bra