Stamped on Target's new athleticwear: an homage to its parent, Dayton's

As they planned the All in Motion line, Target designers envisioned a logo representing "collective, inclusive movement." They found it in one developed for its predecessor 52 years ago.

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UnderConsideration on X: Today on Brand New (Linked): Target's new athletic apparel brand, All in Motion, has adopted the three-arrow motif previously used in the late 1960s and early '70s by Dayton's

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