Stanley 1913: Brand Positioning Case Study

Invented by William Stanley on September 2, 1913 — the all-steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, the STANLEY brand has been delivering superior food and beverage gear for rugged, active lifestyles.

Cant go anywhere without seeing a Stanley mug. Literally everyone

Stanley 1913 case study by GoodKarma

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Stanley 1913 case study by GoodKarma

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