Lululemon's Brilliant Marketing Strategy to Eliminate Dupes - Big

Lululemon recently orchestrated a genius move with their "Dupe Swap" event held at the Century City Mall in LA. Customers had the

How The Lululemon Brand Became Iconic In Athletic Wear - Kimp

How Lululemon Uses Lifestyle Marketing to Create a Strong Brand

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Lululemon will swap knockoff leggings for theirs — for free

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Lululemon, , and The 'Dupe' Wars - Momentum Commerce LLC

Lululemon promises 'strategic pricing' as profits grow

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Lulu who? A cult brand takes on the booming culture of 'dupes