The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

Discover the critical role of design in rebranding through the lens of J.C. Penney

Any bad experience since Currency.com rebrand as Dzengi.com? I don't see much information on the web since this rebranding occurred. - Quora

Repositioning a Brand: JCPenney showed brand reinvention can stretch only so far

7 Worst Rebrands: Logos Gone Wrong

35 Examples of Rebranding Fails And What We Can Learn From Them

Top 10 Best (and Worst) Company Logo Redesigns Ever

Newspaper Clippings: Hattiesburg's Ultra Modern J.C. Penney – Preservation in Mississippi

JC Penney's Epic Rebranding Fail

JC Penney logo takes a step back - Logo Design Blog

Can J. C. Penney Bounce Back? CEO Revamps Dressing Rooms and More - Bloomberg

3 Business Lessons From JCPenney's Failure