The History of the Jordan Brand

Michael Jordan’s signature shoe was created with the help of Nike, but the Air Jordan line became so popular that it eventually didn’t need the Swoosh to back it. The Nike and Jordan partnership achieved a level of success that allowed Jordan Brand to become its own company in 1997, and it has never looked backed.

The Surprising History of the Air Jordan

How Michael Jordan became a brand - Los Angeles Times

Banned to Brand: The History Behind Jordan 1s — Unpublished

Nike and Michael Jordan's Jordan Brand Sneaker Rise, Fall, and Comeback

The Curious Case of the Air Jordan 1 KO

How Michael Jordan revolutionized the sneaker industry—and our relationship to shoes

The History Of The Jordan Nu Retro 1

How Michael Jordan became a brand - Los Angeles Times

History of the Jordan Flight Suit & Where to Buy