The “SUPREME” theory of hype branding

Unfolding the unconventional strategy that led a streetwear brand to billion dollar valuation and a cult fan following
The article describes different tactics employed by supreme to create hype and increase brand momentum

The Master Switch: The Rise and Fall of Information Empires: 9780307390998: Wu, Tim: Books

Supreme VS Social Media. The clothing brand Supreme is trending

21亿美元天价售出，Supreme如何成为让粉丝疯狂的“街头奢侈品”？ - 知乎

Marketing Supreme 2024

The Theory of Hype Branding – The Marketing Society, SRCC

PDF) LOUIS VUITTON: A CASE STUDY STRATEGY FOR A POSSIBLE BRAND EXTENSION Fashion Branding Summative Assessment MA Fashion Design Management

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MEME] Why tf is Supreme still relevant? They're corny and overplayed at this point : r/streetwear

Prese.pptx - Global fashion and Branding Content Introduction

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Marketing Supreme 2024