The Story of Spotify Personas

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How we developed our personas tool, how we use it today, and why it’s so useful for an autonomous, cross-functional organisation like Spotify.

Introducing Spotify's New Design Principles, by Spotify Design, Spotify Design

Stories Spotify Design

Mady Torres de Souza

Creating Personas from Design Ethnography and Grounded Theory - JUXJUX

Redesigning Spotify!. Maintaining the leader's position in…, by Petra

Joe Brown on LinkedIn: The Story of Spotify Personas

Stories Spotify Design

Spotify wrapped banners: what makes them stand out 💃, Rosie Hoggmascall posted on the topic

UX STRAT USA 2019: Sohit Karol, Spotify

Top stories published by Spotify Design in 2020 – Medium

Music is an experience, not a science.” — a UX case study, by Erika Desangle

Redesigning Spotify!. Maintaining the leader's position in…, by Petra