Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

It's not been enough to carry the day': Why the Victoria's Secret rebrand is over

At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack

Parade Launches A New Category: Bralettes » Press Release, 43% OFF

Direct-to-consumer Bra Brand Parade Valued at $200 Million

Bra Designers & Manufacturers Ariela & Associates International

What happened to Parade underwear start-up

Underwear Brand Parade Sold To Lingerie Manufacturer Ariela, 55% OFF

What Happened at Parade

Parade Underwear & Bralettes

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Get 20% Off Parade Underwear With an Exclusive Discount