Urbanic unveils its evolved new identity

Mumbai: London, UK - Womenswear brand Urbanic recently unveiled a new logo and brand image showcasing their revamped identity centred around inclusivity with the tagline "We are because you are." The brand aims to captivate the affordable premium clothing sector and has also released a fashion film titled "BLOOM" as part of the rebranding campaign, accompanied by the hashtag #UR. The new logo features a more rounded, softer font, symbolizing unity and fostering inclusivity while celebrating each individual's unique style.

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Formation of urban identity. (ÖKESLİ & Gürçınar, 2012) .

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