Virtual-physical' dynamic giving rise to customer-centric digital transformation in retail, Commentary
Ricardo Belmar, InfoVista senior director, global enterprise marketing, maps out why retail IT teams must have needed data and insight to keep digital in-store experiences running at peak performance and how best to make that happen.
Digital transformation: A review and research agenda - ScienceDirect
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5 Steps to Customer Centric Digital Transformation
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Digital transformation: A review and research agenda - ScienceDirect
4 real examples of Customer Journey Mapping
Digital Transformation Strategy & Framework
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Designs, Free Full-Text
The Great Digital Transformation: Reimagining the Future of Customer Interactions: Szatvanyi, Gerard: 9781955884457: : Books
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