Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.

Campaign of the Week: Lululemon, Dupe Swap

Lulu who? A cult brand takes on the booming culture of 'dupes' - CBS Miami

Baldwin Ko on LinkedIn: #retail #dupes #lululemon #campaign #creative #innovation #consumers…

Top Experience Retail Today Marketing Spend Net Profit Content for Mon.May 08, 2023

Campaign of the Week: Lululemon, Dupe Swap

Roslyn Griner on LinkedIn: Lululemon's brilliant dupe strategy should be duplicated by every brand

Matthew Stern on LinkedIn: H&M Case Shows How Greenwashing Breaks Brand Promise

Lulu who? A cult brand takes on the booming culture of 'dupes

Dupes' clothing, perfume craze lures holiday shoppers as major brands fret

Beware Of Fake Lululemon Clearance Sales Scamming Shoppers