Will JCPenney's core customers come back and show their love? - RetailWire

JCPenney is giving up its flirtation with consumers that simply aren’t interested in shopping with the chain. The department store retailer is also rolling out a new campaign with one of its biggest fans to let current and former Penney shoppers know that “shopping is back” at the department store retailer. Will JCPenney succeed by “loving those who love” it?

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Killing JC Penney: Can The Iconic Retailer Be Saved?

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JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those Who Love Us.' - WSJ

JCPenney Will No Longer Let Shoppers Do This, Starting in October

JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those Who Love Us.' - WSJ

How JC Penney's Lack in Customer Understanding Led to Its Demise

Maria DeFalco on X: There just JEALOUS Will JCPenney's core

JCPenney Will No Longer Let Shoppers Do This, Starting in October

Can a “Modern Retail” Makeover Save JCPenney? – Texas Monthly

Ellison won't repeat Penney mistake, slams door on Orchard Supply Hardware - RetailWire