5 Gen Z brands that have adapted during the coronavirus pandemic

We share the best innovations we’ve seen as brands react to the crisis with new marketing strategies and business pivots to engage a Gen Z audience.

Restaurants Can Innovate and Recover From the Covid-19 Pandemic

Shaping the Consumer of the Future

How has COVID-19 impacted US retail?

Marketing to Gen Z: The Rules for Reaching This Vast-and Very

How COVID-19 Is Impacting Ecommerce

Social Media Changed How Brands Talk to Us, but Are the Jokes

Understanding luxury in China: Gen Z new trends

Gen Z's Impact: 5 Transformations in Luxury Fashion

How to Brand Your Business to Appeal to Gen Z

COVID-19: Implications for CMOs

How to Make Gen Z Marketing Work During COVID-19

Beyond COVID-19: The new consumer behavior is sticking in the

The territorial impact of COVID-19: Managing the crisis across