Peloton shares soar after inking apparel, content deal with rival

Under the deal, Peloton would become the exclusive digital fitness content provider for the apparel maker, developing all content for Lululemon Studio beginning early 2024. In return, Lululemon would be the fitness bike maker's primary athletic-apparel partner.

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Peloton shares soar after inking apparel, content deal with rival Lululemon

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