How brands measure and report their impact: Sport for Good

Measuring and reporting on the impact of programmes, campaigns and activities is perhaps the most important part of any sport for good strategy, but some brands do it better than others. So what are the essential ingredients for a best-in-class impact report?

Sports & Fitness Brands: Effective Growth Marketing Strategies

How brands measure and report their impact: Sport for Good Playbook part five - SportsPro

Measuring Brand Health

Most powerful brands in sportswear worldwide 2022

Measuring Success: The Importance of Metrics and Measurement in Sports Sponsorship Activation

New sporting goods industry trends for 2023

Chi-Square (χ2) Statistic: What It Is, Examples, How and When to Use the Test

How to measure customer satisfaction in 7 different ways

Global Market Insights: Sports nutrition market to grow significantly

Sporting goods 2022: The new normal is here

Measurement Series #ESAwebinar #3: Discussing different perspectives with the specialists – European Sponsorship Association

PDF) Testing the impact of athlete brand image attributes on fan loyalty

Blauw Sponsorship Impact Nominated for ESA Awards

Nielsen: How to properly measure the impact of esports for brands and advertisers

2021 Ford Bronco Sport Badlands Review: Creating Buyer's Remorse