All hail the wife-beater to wife-pleaser vest rebrand

As someone whose wardrobe is littered with white, high-neck vests (I’m a queer Gen Z-er, it’s kind of like our uniform), I’ve always felt vaguely unsettled by the term “wife-beater”. While the name is largely retired these days, the recent resurgence of the simple white vest’s popularity means that the nickname is always lurking in the background, like a slur you know not to say. One white vest can cast an awfully dark shadow.

Gen Z have brilliantly rebranded the 'wife beater' white vest

Gen Z influencers rebrand the 'wife beater' vest as 'wife pleaser' on TikTok in solidarity with domestic violence victims amid the #MeToo movement

Wife beater' to 'wife pleaser': Why white tank tops are having a renaissance

husbands – Nigezie Xtreme

Wife Pleaser Tank Top – Shop A Labeled

We're Calling Tank Tops 'Wife Pleasers' Now

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Gen Z loves the 'wife beater' tee — but they're canceling the name

Wife beater' to 'wife pleaser': Why white tank tops are having a renaissance

Wardrobe - latest news, breaking stories and comment - Evening