How Michael Jordan became a brand - Los Angeles Times

Michael Jordan remains the OG signature shoe king 16 years after his last NBA game and 21 years after his last championship.
Michael Jordan is permanently captain of the NBA Shoe All Stars. Did sneakers even exist before Air Jordan?

Michael Jordan: Biography, Basketball Player, Businessman

The Most Expensive Air Jordans: A Sneakerhead's Dream List, Sneakers, Sports Memorabilia & Modern Collectibles

The night 13-year-old Kobe Bryant met Michael Jordan - Los Angeles Times

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How Michael Jordan became a brand - Los Angeles Times

The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match For Michael Jordan

Nike's Iconic Sports Commercial: Michael Jordan and Mars Spike Lee Blackmon ( 1988 - 1991 )

Michael Jordan's 1998 NBA Finals sneakers sell for a record $2.2 million

How One of the Most Iconic Sneakers in History Almost Didn't Happen

Rare collection of sneakers worn by NBA legend Jordan sold

How Nike Perfected Sports Marketing with the Banned Air Jordan 1

Forbes: Magic Johnson Joins Michael Jordan, LeBron, Tiger Among Billionaire Athletes, News, Scores, Highlights, Stats, and Rumors

Ben Affleck hopes to score Michael Jordan's approval for film 'Air