Push-up bras flop as big boobs fall out of fashion - and they're not alone

Sales at John Lewis have been down 44 per cent year-on-year but non-padded bras have risen by 20 per cent.  The change is believed to be because of non-curvy celebs such as Cara Delevinge with fewer women wanting a cleavage.

Kim Kardashian's Push Up Bra with Fake Nipples Built In Sells Out Online: Igniting a Debate on Beauty Standards and Self-Expression - TheFashionFever

john lewis News, Latest Headlines & Updates - Page 8

Put 'em away love': Why the push-up bra has fallen out of fashion

I was so excited to buy this dress. The first thing Nmom said was your boobs are too big and you look fat : r/MomForAMinute

Push-up bras flop as big boobs fall out of fashion - and they're not alone

How the push-up bra fell flat: the rise of quiet cleavage, Lingerie

Fabulous - Fashion, beauty and lifestyle

Push-up bras flop as big boobs fall out of fashion - and they're not alone

Push-up bras flop as big boobs fall out of fashion - and they're not alone

Bra Strap Blues? Ditch the Drama, Discover Freedom! – The Perky Lady®