Why hosiery brand Heist is expanding into underwear

Heist revolutionised the hosiery market in 2015 and now has its sights set on consumer's underwear drawers. Drapers catches up with the lingerie label's chief operating officer, Natasja Giezen-Smith.

The Top 7 Myths About Hosiery Explained

Heist Gets Into Shapewear, Launching High-Waisted Underwear

Period Company the High Waisted Underwear Review 2021

We're building the Nike of underwear': Heist CEO — The Challenger Project

Heist Studios, the reinventor of tights, raises £2m to disrupt underwear sector

How shapewear sparked a billion-dollar underwear war

Why Heist is missing the point on uncomfortable undies – Rarely Wears Lipstick

A History of Underwear: Part 1 – Heist Studios

All Heist Size Guides in one place – Heist Studios

Heist tights: The premium brand trying to disrupt the underwear industry